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5 steps to successful product launch plans
The success or failure of a product launch rests solely on the product manager. Given that a successful product launch needs the cooperation of many departments on whom you have very little control on,...
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10 things to ensure the success of your beta program
If my experience is anything to go by, beta programs are often run by companies because they HAVE to be run. I completely disagree with this philosophy. The more you can get actual users to test out...
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5 tips for running engaging webinars
As a product manager, you will be called on to present a number of webinars. Webinars are a great tool to help you reach out to a large audience and showcase the benefits of your product. However, it...
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Types of content that you MUST have for your product
As a product management professional, it is your duty to ensure that your product and its unique advantages are being understood by your customers and non-customers. This is of critical importance...
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Still waters run deep: The mantra to ward off product disasters
Idioms are the distillates of years of wisdom. You know they make sense – and can make sense in ways beyond what you can understand them to be. As a product manager, the worst thing that can happen to...
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The product manager and social media: 5 tips on how to engage
The advent of social media has changed the world for businesses as much as it has for consumers. Today, customers, prospects, users, buyers, decision makers, employees, analysts, editors….just about...
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Nine steps to getting chalk talks right
Chalk talks are great content assets. They are simple to create, make for great educational content, are easy for people to consume, and very cost-effective to produce. A chalk talk, for those that...
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How to be a star at trade shows
Working a booth at a trade show seems like an art. There are some people who are really good at it. But is this an art? Or can these skills be learned? When I started out in the product management...
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How to create a sales playbook
To ensure the success of your sales team in competitive sales situations, it is a great idea to provide them with a sales playbook for your product. This is a quick reference, a cheat sheet, or a...
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